profile

The Warmth of Ambition

Business beyond the Money 💵


Hello Reader

In this newsletter:

  • Business = Heart + Brain - Money, but not only please
  • Grand Life Horizons - Stories of rejection & business
  • From You to Me - How about your old posts?
  • What's going on at BMCY? A new project closed and a testimonial

Business = Heart + Brain | Reflections | Tips

Money, but not only please

Making results all about the money gives me the ick.

Yes, I know—I tend to be an idealist. Feed me with ideas, love, and intellectual challenges, and I’m good to go.

But when six-figure results used to feel impressive, now they just give me the ick.

Money is a reality of life. It helps us sleep better at night and brings comfort and security.
And if you achieve 3, 4, 5, or 6-figure results, that’s fantastic! I’ll celebrate with you because it can really help improve your life.

But money is a means to an end. Most entrepreneurs and business owners I know want more money to elevate their quality of life: to spend more time with family, to feel proud of providing for their loved ones, and to achieve self-accomplishment—not just for the sake of having it.

So, here are my two cents: making the messaging of an offer all about monetary results is lazy marketing (there, I said it).

Maybe those business owners who flaunt testimonials with big financial wins have clients who only care about that. Or maybe they don’t know their clients well enough to understand their deeper desires.

And it makes their marketing sound sleazy (hello, bro marketing!).

How to do this better?

Make us dream! Speak to our deepest desires.

Everyone wants the same thing:

  • to feel good about life
  • to feel loved
  • to belong,
  • and to be appreciated

—however that translates for each of us.

So yes, talk about the money. But not just that.


Grand Life Horizons

Stories of rejection & business

Last week, I watched Love is Blind UK, in which one participant talked a lot about being adopted and how it affected her relationships.

Her story was one of rejection: her mom abandoned her, not wanting to raise her.

A few days later, my family visited me, and I had to face my own story of rejection.

I had a very emotional conversation with my sister, which stirred old feelings and emotions around my role and place in the family constellation I grew up in.

It was tough to go through it after all the work I had done to overcome it.

While processing that conversation & the emotions that awakened from it, it became clear to me that I do what I do because I feel that I don’t belong and constantly feel misjudged.

My acts and behaviors in this family are almost always misinterpreted as having bad intentions.

They don’t trust that I am a good person with good intentions.

Instead, it will always be questioned, and I will always have to prove it.

It was the exact reason why I dove into my business for the past 3 years.

I needed it to be where

  • I would shine
  • I would use my talents
  • and show who I am at my core.

People would see me for me. And they would like me for me.

It wasn’t healthy (hello, co-dependency!). But it all made sense.

When I realized that, I felt desperate: will this story of rejection ever go away?
Will I ever find a world where I fit, and people see me without that I must always explain my intentions?

After a heartfelt evening conversation with my husband and a good night's sleep, I decided it wasn’t the end.

My story of rejection wasn’t the story in itself.

But just like every hero story, it was a catalyst for something to happen—for a change to happen.

It was the story that broke me so it could become the stepping stone for the real story—the one with a happy ending—the one where I get to become who I am supposed to be.

That participant of Love is Blind UK could have chosen to see her story differently instead of locking herself into that narrative.

Her story of rejection could have been a story of choice:

  • her adoptive parents wanting her so badly and having the luck to have her.
  • Her biological mom choosing to give her life instead of having an abortion.
  • She choosing to give her a chance with parents in a more stable situation, instead of imposing on her a life of struggle, poverty, or else.

And my story of rejection is actually one of self-actualization.

One of belonging.

One of becoming.

It's the story of my business, myself, and, one day, my legacy.

It’s a big story, and I’ll be happy to share it with you one day.

Your turn - Reflection/Journaling prompt:

What story do you feel defines you? A theme that keeps coming back?
How else could you see it?
How would the rest of the story be if it was part of the beginning?


From You to Me

How about your old posts?

What's going on at BMCY?

Yay! A project closed & a testimonial

Ah… the website copy I’ve been crafting over the past few months (not your typical timeline—I had to give birth in between!) is finally live!

Go & check it here: Connection | Communication | Confidence for empathetic high-achieving women

A big thank you to Sarah for trusting me with this project. It was a pleasure to collaborate with you!

Curious about what it’s like to work with me? Here’s what Sarah had to say:

Interested in collaborating on the copy for your next website?


That's all folks!

Happy Tuesday and talk very soon!

Bao MC Yang

Copywriter & Website Strategist

for coaches, consultants and service providers

Home | All-in-One Website Service | Words2Connect - Copywriting Service | WebWise Strategies Consultation

🗣From you to me: 👂
Would you like to share a suggestion, feedback, or testimonial about this newsletter? Tell me everything!

🤓 Are you new here? 💌
Have you been
forwarded this email by someone who cares about you? If you like this newsletter, you can subscribe here.

🔗 Affiliate Disclaimer 📱
Some links on this site are affiliate links, which means I may earn a commission at no extra cost to you. Your support truly warms my heart and helps me continue what I do. Choosing to use these links is entirely up to you, and I strive to recommend products with honesty and integrity.

The Warmth of Ambition

The Warmth of Ambition is a space for those who crave a balance between thoughtful business strategies and meaningful personal growth. If you’re a coach, solopreneur, writer, or simply someone who believes that success isn’t just about what you do, but why you do it, you’ll feel right at home here. It’s for those who want to build a business that’s in sync with their values, and who love a blend of strategy, heart, and creativity. Join the community and get ready to receive a dose of inspiration, practical advice, and a reminder of the bigger picture—straight to your inbox.

Share this page